The British Academy for Training and Development offers a course inMedia Writing and Press Reports, as journalistic writing represents a main pillar of the newspaper and its production, and is the basis for its success and popularity. The newspaper is editing first, and every success it achieves is the result of the quality and success of the editing. Based on this success and popularity, those in charge of it can set an advanced and developed policy in production, management, distribution and advertising. The basis of the art of journalistic writing is to understand and define what is happening around the reader in all parts of the world, which is to attract the reader and excite him to read, then influence, persuade, guide and direct.

This course focuses on writing a press release, which is a written statement to the media that includes announcing a set of titles, including scheduled events, employee promotions, awards, new products and services, sales achievements, etc.

Who Should Attend?

• Managers of media and press departments in institutions.
• Workers in business journalism.
• Workers in technical business journalism.
• Journalists interested in developing their skills in writing business stories.
• Workers interested in strengthening their skills in writing business stories.
• University students in the field of journalism and business administration.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• Learn the basic rules for writing media reports.
• How to improve the writing style in a way that suits business.
• Learn about technical writing and how to produce it in a clear, smooth and easy-to-read way.
• Learn about everything related to creative writing in social media.
• The ability to attract the audience and the media through creative advertising writing.
• Learn about the most important rules necessary for writing creative advertising campaigns.

• Definition of media writing
  • The concept of media writing and its importance in the modern era.
  • The difference between media writing and literary writing.
• Types of media writing
  • Reviewing the different types: news, articles, reports, and news stories.
  • The importance of each type and where it is used.
• Elements of creative writing
  • Understanding the elements of creative writing: title, introduction, body, and conclusion.
  • How to grab the reader's attention from the first lines.
• Using language and style
  • The importance of choosing the appropriate words and style for the target audience.
  • Techniques for improving narration and expression.
• Basics of report writing
  • Structure of the press report: title, first paragraph, body, and conclusion.
  • Techniques for collecting information and verifying sources.
• Writing analytical reports
  • How to write reports that include in-depth analysis of topics.
  • Using data and statistics to enhance the report.
• The art of editing
  • The importance of editing in improving the quality of writing.
  • Effective editing techniques: reading the text aloud, searching for errors, and improving the structure.
• Revision techniques
  • How to conduct a comprehensive review of texts.
  • The importance of feedback and how to accept and use it.
• Writing for social media
  • Writing strategies for various social media platforms.
  • How to formulate messages in a concise and attractive manner.
• Time Management While Writing
  • Strategies for organizing time and prioritizing writing.
  • Speed ​​writing techniques to meet deadlines.
• Dealing with stress
  • How to stay focused and creative under pressure.
  • Tips for dealing with criticism and psychological pressure.
• Ethical principles in writing
  • Understanding the basic ethical values ​​in journalism.
  • The importance of integrity and credibility in media writing.
• Verifying information
  • Fact-checking techniques and sources.
  • The importance of not publishing fake news.
• Digital journalism and modern trends
  • The impact of artificial intelligence and technology on news writing.
  • The importance of using data and graphs in modern writing.